About Us

Woman in an orange dress holding a camera in front of a rack of black merino wool bikinis

Ritual Textiles was founded by native Austinite Claire Dubiel in 2026. The idea came to life while Claire was sitting in a sauna, burnt out and seeking genuine face-to-face connection in an increasingly technology-dominated world.

Ritual Textiles' mission is to bring thoughtfully selected natural textiles into everyday rituals, helping people feel more confident, nourished, and connected.

Every textile we use is intentionally handpicked for its unique natural molecular properties. Our organic merino fabric is knitted and dyed by Isil Tekstil, a GOTS-certified mill (Control Union, GOTS-20420), and is certified to OEKO-TEX® Standard 100 (11.HOT.97614). Every order ships in compostable packaging.

Rather than engineering petrochemical-derived synthetic fabrics, we look to nature for the ultimate performance material. It turns out our grandparents and great-grandparents got it right 80 years ago: wool was never the problem.

We hope to inspire confidence not just in the fit of the garment, but in the quality of its materials, for your own health and longevity and for the planet we all share.